PRESS KIT: LAUFEN @ Design_Festival_London_2016

The complete press-kit including photos please download here:
http://www.themenserver.com/Laufen/Laufen_Fairs/LAUFEN_Design_Festival_London_2016.zip

Laufen Bathrooms exhibiting at TENT during London Design Festival

The material revolution continues with new experimental projects designed by students at HGK, the Academy of Art and Design Basel/Switzerland, utilising the material capabilities of SaphirKeramik,  presented inside the Swiss country pavilion at TENT in collaboration with Design Prize Switzerland.

For the 10th edition of the London Design Fair, 22 to 25 September 2016, Laufen Bathrooms was on hand at TENT, Truman Brewery with a special area in collaboration with Design Prize Switzerland, the competition whose goal is to encourage exchange, mediation and promotion of Swiss design.

The area was hosting a selection of winning projects from the SaphirKeramik contest - a competition involving students from the Academy of Art and Design  (Hochschule für Gestaltung und Kunst) HGK of Basel, who were asked to explore the limits and potential of SaphirKeramik through the creation of innovative objects for the bath using the award winning material developed by Laufen. An expert jury, which included the renowned designers Konstantin Grcic and Toan Nguyen, honoured the best designs.

Besides the results of this stimulating competition, the space was featuring several products in SaphirKeramik from the VAL collection designed by Konstantin Grcic, which demonstrate Laufen’s ability to also produce items with this material on an industrial scale.

The incessant research continues on SaphirKeramik, the revolutionary material launched by Laufen in 2013, which thanks
to the corundum additive in its formula makes it possible to produce  ceramics in smaller thicknesses with very strong walls, leading to slimmer lines, a true breakthrough for the world of bathroom ceramics. Started in-house with a long development phase and then pursued in collaboration with renowned designers, this research has now been opened up to students as well, with their ability to bring a different, stimulating approach - fresh, creative ideas, free of the influences generated by years of professional experience.

Experimentation has always been one of the strong points of Laufen Bathrooms, which once again demonstrates its role of leadership in terms of innovation and design, working not only with internationally acclaimed designers but also with talented young creatives.

Winning project
Prototype & Mockup “Baboon Table” by design student
Josef Griesbach from the Academy of Art and Design, Basel 

 

Swiss bathroom expert brand Laufen and Design Prize Switzerland invited you to join a conversation around experimental collaborations. Supertalk @ London Design Fair on Friday 23 September from 9:30 – 10:45, a panel discussion around the theme Radical collaborations leading to otherness. Highly respected professionals from design and architecture, including Lester Korzilius, Fellow of The American Institute of Architects, Manuela Mannino, Architect and Marc Viardot, Laufen Director Marketing and Products will take to the stage for a thought provoking panel discussion moderated by Vanessa Brady OBE.

 

SPEAKERS:

 

CHAIR

Vanessa Brady
OBE

Vanessa Brady OBE is an international multi-award winning Interior Designer, Business Consultant and Founder of the Society of British and International Design. Her Interior Design Agency, Interior Design Services has amassed an award winning portfolio including commercial projects such as Hard Rock Cafe, the Design Council, Kabaret Club, British Luxury Club, Unilever and an array of high security government offices. Regular private clients include His Majesty The Sultan of Brunei, the King of Saudi Arabia, Head of State Palaces and the private residence of numerous diplomats and VIPs.

 

PANEL

Manuela Mannino
Architect, The Hickson Design Partnership (THDP)

Manuela founded The Hickson Design Partnership (THDP) in 2005 with Nicholas Hickson, interior designer and partner, specialising in hospitality architecture and interior design including a number of high profile International projects for hotel brands including Hilton Diagonal Barcelona, Hilton Molino Stucky Venice, Double Tree Krakow and Pragelato Village Resort and Spa.
In 2015, Manuela returned to a cultural, academic environment to share her experience and skills built on more than twenty years of professional activity internationally, to propose and run a series of hospitality design short courses at the Chelsea College of Arts in London.

 

 

Marc Viardot
Director Marketing and Products, Laufen Bathrooms AG

Marc Viardot occupies the position of Director Marketing and Products at Laufen's Headquarters in Switzerland responsible for worldwide branding and communication as well as product portfolio and design strategy. Over the past five years he has turned Laufen into a very well known and appreciated premium brand targeting international architects and interior designers as well as the traditional distribution channel of wholesalers and plumbers. Viardot has developed several successful collaborations with designers and partners such as Claudio Luti, Roberto Palomba, Konstantin Grcic, Toan Nguyen and Alberto Alessi.

 

 

Lester Korzilius
Architect, EllisWilliams

Lester Korzilius is Director at EllisWilliams since 2005 directing projects such as Kirklees Schools PFI, BSF Wandsworth, Park Campus, Apollo Cinemas Redditch, St Crispin’s science building and the Radcliffe school and leisure centre. Prior to joining Ellis Williams Lester directed large scale office buildings, university buildings and transportation projects. Lester has recently been elevated to Fellowship of The American Institute of Architects (AIA). Lester has been active with the AIA over many years and is currently serving as Secretary on the International Region.

 

 

www.londondesignfair
Follow the conversation #laufengoesLONDON

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The complete press-kit including photos please download here:
http://www.themenserver.com/Laufen/Laufen_Fairs/LAUFEN_Design_Festival_London_2016.zip

Media contact
Béatrice Rüeger
Laufen Bathrooms AG
+41 61 765 71 11
beatrice.rueeger@laufen.ch

Daniela Sarracco    
EVDS public relations
+39 0283241965
daniela.sarracco@evds.it

 

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