LAUFEN @ SLEEP EVENT

The complete press-kit including photos please download here:
http://www.themenserver.com/Laufen/Laufen_Events/LAUFEN_Sleep_Event_2016.zip

From 22 to 23 November, Swiss bathroom specialist Laufen exhibited at Europe’s most important hotel design event, Sleep, at the Business Design Centre in Islington, London.

Laufen previewed CLEANET RIVA in the UK for the first time at Sleep ahead of the official launch in 2017. To combine the advantages of a toilet and a bidet in a single object, was an idea which originated in Switzerland almost 60 years ago, but has only reached a true level of excellence this year. Laufen has created the Cleanet Riva shower toilet, combining design of the highest quality with sophisticated solutions. Based on the synergy between the quality and technical experience of Laufen and the design of Peter Wirz, the Cleanet Riva shower toilet is a masterpiece of Swiss engineering and design, and recent winner of the prestigious Red Dot Award 2016, combining technology with supreme luxury, maximum hygiene and clean, elegant lines.

In addition, Laufen displayed the latest collections in their groundbreaking material that has revolutionised the bathroom industry and set a new trend: SaphirKeramik - a unique, revolutionary ceramic material, which possesses all the hygienic advantages of traditional bathroom ceramics, but is thinner, more defined, and extremely robust. The special properties are due to the addition of corundum, a colourless component of sapphire, which has been prepared for the market through years of research and development work by Laufen.

The creation of SaphirKeramik has enabled leading designers, including Konstantin Grcic and Toan Nguyen, to unleash their imagination and design washbasins with thin borders, round or squared, in a variety of shapes and sizes, which are extremely hardwearing. Recently the collections of  INO, VAL and Kartell by Laufen  have taken the SaphirKeramik innovation to an industrial scale, with projects in some of the most prestigious hotels in the world.

Laufen’s Global Projects Team was on the stand to welcome visitors where they could discover and interact with the company’s products first hand. The team is committed to focusing on designers and clients within the hospitality sector to give them the very best levels of service and inspiring product innovations, both in core collections and bespoke products. For bespoke projects, Laufen’s in-house architect was available to discuss how unique, exclusive products can be created by Laufen to enhance the identity of hotel brands across the world.

 

The complete press-kit including photos please download here:
http://www.themenserver.com/Laufen/Laufen_Events/LAUFEN_Sleep_Event_2016.zip

Sleep 2016
Business Design Centre
52 Upper St, London N1 0QH
Stand Number G21


Opening hours
Tuesday 22 November 2016

10:00 – 20:30
Drinks reception 18:00 – 20:30

Wednesday 23 November 2016
10:00 – 18:00



Media contact
Béatrice Rüeger
Laufen Bathrooms AG
+41 61 765 71 11
beatrice.rueeger@laufen.ch

Rosie Richardson
Crescendo PR
+44 20 3627 9073
rosie@crescendopr.co.uk

 

Laufen Key Information

LAUFEN company portrait

Laufen AG is a complete bathrooms specialist. The Swiss company has international operations and its headquarters are in Laufen, Basle-Land Canton in Switzerland. It produces sanitary ceramics and also sells spa solutions, bathtubs, shower trays, bathroom furniture, bathroom accessories and faucets.

LAUFEN facts and figures

The personality of this highly traditional Swiss brand reflects a symbiosis of design, quality and functionality. LAUFEN, the premium brand under the ROCA umbrella, is one of the world's leading manufacturers with a global distribution network.

LAUFEN designers

Although exquisite craftsmanship has always been a trademark of LAUFEN products, a great deal of thought goes into their design too. For several decades now, LAUFEN has had positive experience of the successful collaboration with outstanding architects and designers.