A Curated Art Show. What?, conceptualized by Beda Achermann, celebrates Laufen’s anniversary and documents the company’s reference points, values, and milestones with seventeen sculptures ranging from abstract to figurative, handmade to digitally fabricated, composed of such materials as vitreous china, SaphirKeramik, coated sand, and more by artists, designers, and architects including Konstantin Grcic, Toan Nguyen, Patricia Urquiola, Bastien Aubry and Dimitri Broquard.


On the occasion of the 3daysofdesign, Copenhagens's leading annual design event for design enthusiasts from around the globe, Laufen Bathrooms presented “A Curated Art Show. What?”. This is the title of a traveling exhibition, who was created to celebrate the 125th anniversary of Laufen. It is shown at the Swiss Embassy, being part of an exhibition designed by Alfredo Häberli, putting together various companies from Switzerland for this single moment.


Milestones. Laufen erzählt seine Geschichte: Eine 125-jährige Erfolgsstory wird in die Zukunft fortgeschrieben. 04/09 April 2017_ Posteria_ Brera Design District_ Milan Design Week. Mit zwei besonderen Projekten, die die Geschichte des Unternehmens intensiv und originell erzählen, feiert Laufen sein 125-jähriges Jubiläum. Zudem präsentierte Laufen anlässlich des FuoriSalone viele Produktneuheiten, die in Zusammenarbeit mit Stars der internationalen Designszene entstanden sind.


The Salone Internazione del Mobile in Milan, during Design Week: Kartell by Laufen shows its new creations in the heart of the Brera Design District, at the flagship store on Via Pontaccio. Designed by Ludovica and Roberto Palomba, the new displays have been completely updated. All the walls are painted dark grey, with the exception of two volumes clad in marble that add character to the central part of the showroom: a contrast that brings out the bright white of the ceramics, especially SaphirKeramik.

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Laufen Key Information

LAUFEN company portrait

Laufen AG is a complete bathrooms specialist. The Swiss company has international operations and its headquarters are in Laufen, Basle-Land Canton in Switzerland. It produces sanitary ceramics and also sells spa solutions, bathtubs, shower trays, bathroom furniture, bathroom accessories and faucets.

LAUFEN facts and figures

The personality of this highly traditional Swiss brand reflects a symbiosis of design, quality and functionality. LAUFEN, the premium brand under the ROCA umbrella, is one of the world's leading manufacturers with a global distribution network.

LAUFEN designers

Although exquisite craftsmanship has always been a trademark of LAUFEN products, a great deal of thought goes into their design too. For several decades now, LAUFEN has had positive experience of the successful collaboration with outstanding architects and designers.