KARTELL BY LAUFEN - DESIGNWEEK MILAN
After its debut at the recent edition of ISH in Frankfurt, the Kartell Flagship Store on Via Turati was hosting a spectacular staging and an exciting event on Tuesday, 9 April to introduce to the international design public the new integrated project for the bathroom which came about from the original inspiring approach of Kartell, its design, its quality and its essence, which, through the interpretative project skills of Ludovica+Roberto Palomba, have combined with the innovation of Laufen, giving rise to a collection pervaded with the aroma of emotion....
“The bathroom is progressively and predominantly becoming the refuge of people’s domestic imaginations, now they are seeking wellbeing accompanied by a design that is functional and poetic at the same time. In this project you breathe the whole aroma of the inspiring identity of Kartell, which is immediately recognizable in its aesthetic expression. I am, therefore, enthusiastic about taking on a new challenge and launching this important industrial project with Laufen. There are many similarities that unite our two DNAs, which have allowed the realization of a collection capable of expressing the whole essence of emotional Italian design combined with the precision of the Swiss tradition”.
Claudio Luti, Kartell President
“Kartell by Laufen is a project based on a common understanding of the two companies about the value of emotions. Emotions and dedication define the novel idea of this bathroom and guided the project throughout the entire development. The same sense of mindfulness to the materials and the same understanding of research and development have made the two companies perfect partners – or, one could say, soul mates”.
Alberto Magrans, Senior Managing Director Laufen
“An architectural project, which speaks a new language. Innovative, rich in emotion, transparency and colour. The Kartell by Laufen bathroom is the synthesis of the work we have done in recent years in the world of the bathroom and represents an important step forward in this sector”.
Ludovica+Roberto Palomba, Designer
Gallery - Kartell by Laufen Showroom and Party