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LAUFEN REORGANISES THE CENTRAL EUROPEAN MARKET: MARC VIARDOT TO HEAD NEW BUSINESS UNIT

With the creation of a joint business unit for Germany, Austria, and the Benelux countries the Swiss bathroom specialist Laufen is reacting to the current market environment. With this step the company intends to further extend its already strong position in the demanding Central European market. The head of the new business unit will be Marc Viardot, in addition to his function as the Director of Marketing and Products at Laufen.

DESIGN MIAMI/BASEL SWITZERLAND

A Curated Art Show. What?, conceptualized by Beda Achermann, celebrates Laufen’s anniversary and documents the company’s reference points, values, and milestones with seventeen sculptures ranging from abstract to figurative, handmade to digitally fabricated, composed of such materials as vitreous china, SaphirKeramik, coated sand, and more by artists, designers, and architects including Konstantin Grcic, Toan Nguyen, Patricia Urquiola, Bastien Aubry and Dimitri Broquard.

LAUFEN AT MILAN DESIGN WEEK

Milestones.Laufen tells its story: 125 years of continuing success, on a path to the future. 04 /09 April 2017_ Posteria_ Brera Design District_ Milan Design Week. Laufen is proud to celebrate its 125th anniversary with two unique projects that narrate the history of the company in an intense, original way. For the FuoriSalone, Laufen also presented many new products, based on collaboration with the most outstanding designers on the international scene.

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Laufen Key Information

LAUFEN company portrait

Laufen AG is a complete bathrooms specialist. The Swiss company has international operations and its headquarters are in Laufen, Basle-Land Canton in Switzerland. It produces sanitary ceramics and also sells spa solutions, bathtubs, shower trays, bathroom furniture, bathroom accessories and faucets.

LAUFEN facts and figures

The personality of this highly traditional Swiss brand reflects a symbiosis of design, quality and functionality. LAUFEN, the premium brand under the ROCA umbrella, is one of the world's leading manufacturers with a global distribution network.

LAUFEN designers

Although exquisite craftsmanship has always been a trademark of LAUFEN products, a great deal of thought goes into their design too. For several decades now, LAUFEN has had positive experience of the successful collaboration with outstanding architects and designers.