Kartell by Laufen @ London Design Festival 2018
Complete press kit here:
Research and innovation feature the new museum-like installation signed by L+R Palomba
15 / 23 September 2018
223 Brompton Rd, Chelsea - London
Kartell by Laufen is proud to take part in the London Design Festival which returns for the 16th year in 2018 with the aim of celebrating and promoting the City as the design capital of the world.
For this unmissable gathering the brand will showcase, for the first time in London, an artistic museum-like installation at the Kartell flagship store on 223 Brompton Road in Chelsea.
Signed by the designers Ludovica + Roberto Palomba, it is an engaging, exploratory exercise on washbasins that combines innovation and research: a voyage of suggestions, in which East meets West in an atmosphere of forceful emotional impact.
The showroom features an innovative setting which includes two main display areas: a luminous raised platform hosts the concept inspired by the iconic Chinese “dim sum” tableware, objects with very free and playful forms utilized to “set” a sort of large table. The pieces took shape through the use of Saphirkeramik, a high-performance ceramic that permits the production of extremely thin walls, with very small radii and smooth to touch surfaces.
Starting with the colors of food and the objects that establish shared relations on the table, Ludovica + Roberto Palomba designed new washbasins concept: iconic forms that range from rounded profiles to more rigorous, squared shapes, even futuristic at times, set apart by unexpected shades of red, green and brown, suggesting unique shadows and contrasts.
The space over the raised platform is separated by fabric panels in an orange hue from the palette of Le Corbusier - a tribute to the tone that best represents the birth of the whole Kartell by Laufen project.
A second area of the showroom offers visitors a full immersion in the Kartell by Laufen universe of bathroom, by showcasing the decorated free-standing washbasins, the new bathtub with round shape and fine accessories in the latest shades of green and pink.
On the occasion of London Design Festival, the Kartell flagship store takes on a noble, unique atmosphere: the bathroom becomes a space of expression in which every detail has been carefully refined to offer diversified and personalized solutions.
A new interpretation of the needs of modern everyday life, where the relationship among domestic environment and bathroom focuses on aspects linked not only to the functional dimension, but also to the emotional sphere. A rediscovery of the personal wellbeing and care for the body, in perfect Kartell by Laufen style.
Cocktail - 20 September / 6 pm - with Roberto Palomba
For more info:
Kartell – International press office
Tel. +39 02 90012270
Laufen – International press office
Béatrice Rüeger – Global Public Relation Manager Laufen
+41 61 765 7554
Keywords Design Relations
+39 0362 700 60
Laufen Key Information
LAUFEN company portrait
Laufen AG is a complete bathrooms specialist. The Swiss company has international operations and its headquarters are in Laufen, Basle-Land Canton in Switzerland. It produces sanitary ceramics and also sells spa solutions, bathtubs, shower trays, bathroom furniture, bathroom accessories and faucets.
LAUFEN facts and figures
The personality of this highly traditional Swiss brand reflects a symbiosis of design, quality and functionality. LAUFEN, the premium brand under the ROCA umbrella, is one of the world's leading manufacturers with a global distribution network.
Although exquisite craftsmanship has always been a trademark of LAUFEN products, a great deal of thought goes into their design too. For several decades now, LAUFEN has had positive experience of the successful collaboration with outstanding architects and designers.