BIENNALE INTERIEUR KORTRJIK


Complete press kit here:
http://bit.ly/LAUFENKortrijk2018

 

 
Kortrjik, 17-22 October 2018
 
As the design challenge continues, SaphirKeramik, the thinnest ceramic material in the world, is still transforming the way interior design is applied in the world of bathroom culture.
At this years Biennale Interieur Kortrjik Laufen is showing the latest developments Patricia Urquiola has done for the set Sonar.

 
Futher the Laufen stand concept is also new and innovative. Designed by world-famous architects Gabrielle Hächler and Andreas Fuhrimann, it stages the two, sometimes conflicting souls of the company: traditional craftsmanship and avant-garde technology.
 

In the exclusive setting of the Biennale Interieur Kortrjik, the presentation of the Swiss company specialising in the realisation of complete solutions for the bathroom environment, includes the iconic Sonar, which is enhanced with furnishing by the internationally renowned designer Patricia Urquiola.
 
Laufen, a trendsetter in bathroom solutions, has always been perceptive to trends and changes in taste and has now chosen to focus on the particular matt white finish for its ceramics. Many of the products on display are in fact presented in this particular finish that is destined to become the new "must have" for bathrooms in the coming years.


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SAPHIRKERAMIK
A unique ceramic material with revolutionary high-tech attributes, Saphirkeramik is the result of years of research by Laufen to create a new generation of products. Much thinner and lighter than the traditional ceramic, it boasts extraordinary hardness and strength as well as considerable resistance to bending. Since its development in 2013, the company has involved leading names such as Ludovica and Roberto Palomba, Konstantin Grcic, Toan Nguyen and Patricia Urquiola to explore the potential of the material in lighter and smoother design collections.
 

 
SONAR by Patricia Urquiola
Sonar is the third generation of products in SaphirKeramik. A refined and elegant line of washbasins - also available in the countertop version - and bathtubs designed by Patricia Urquiola. The designer initiates a continuous dialogue between elementary forms that penetrate and harmonise in a sophisticated balance of angles and curves. This year the collection is enriched with matt white ceramic and container furniture with rounded lines and metallic finishes.


 
CLEANET RIVA by Peter Wirz
Cleanet Riva represents Laufen’s fundamental new vision for the shower toilet. The bathroom specialist has developed a product that defines design, comfort and hygiene holistically for the first time. The toilet’s great popularity proves that Laufen has chosen the right path in this. Laufen is now expanding the Cleanet Riva range with a new colour version, two new smartphone apps and a specific version for hotels and the semi-public sector.
 
Matte-white colours are the height of fashion for bathrooms. As a result, Laufen now also offers its popular Cleanet Riva shower toilet with an elegant, matte-white ceramic surface. That allows the shower toilet to be combined perfectly with other matte-white ceramics by Laufen, and also creates a cohesive design with other matte surfaces in the bathroom. Bathroom planners, architects and end customers will appreciate the freedom of design.
 

 
Laufen stand at Biennale Interieur Kortrijk 2018. Project by Gabriele Hächler and Andreas Fuhrimann
 
The staging by architects Andreas Fuhrimann and Gabrielle Hächler for Laufen at Biennale Interieur Kortrjik 2018 is based on the design of a temporary space that is intended to leave a lasting impression.
They are used to long-lasting buildings and architecture projects, but took up the challenge of setting up a more transient and temporary space such as the Laufen exhibition stand.
Inspired by Laufen’s image movie, the two architects conceived a project that revolves around the company's expert know-how, telling the story of its rich artisan tradition and its constant commitment to reinvent itself and project itself towards the future.
 
The products are presented similarly to a stage production and their advantages are playfully brought to the fore with a view to everyday life. Tradition, craftsmanship, history and the beauty of things are made visible in an aesthetic quality. Thousands of years of old craftsmanship are combined with trend-setting robot technology.
 
 
Biennale Interieur Kortrijk 2018
Kortrjik/Belgium
Hall 1 Stand L 38
 
 

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Media contact
 
Béatrice Rüeger
Laufen Bathrooms AG
+41 61 765 71 11
beatrice.rueeger@laufen.ch


Laufen Key Information

LAUFEN company portrait

Laufen AG is a complete bathrooms specialist. The Swiss company has international operations and its headquarters are in Laufen, Basle-Land Canton in Switzerland. It produces sanitary ceramics and also sells spa solutions, bathtubs, shower trays, bathroom furniture, bathroom accessories and faucets.

LAUFEN facts and figures

The personality of this highly traditional Swiss brand reflects a symbiosis of design, quality and functionality. LAUFEN, the premium brand under the ROCA umbrella, is one of the world's leading manufacturers with a global distribution network.

LAUFEN designers

Although exquisite craftsmanship has always been a trademark of LAUFEN products, a great deal of thought goes into their design too. For several decades now, LAUFEN has had positive experience of the successful collaboration with outstanding architects and designers.