BRERA DESIGN DAYS

Kartell by Laufen pays tribute to the importance of craftsmanship in the industrial process, with a special installation and conversation inside the flagship store on Via Pontaccio in Milan.

Once again this year Kartell by Laufen decided to take part in Brera Design Days, an important moment of reflection and debate on design, in the Brera Design District of Milan. In particular, on the evening of 12 October the showrooms on Via Pontaccio explored the theme “Slowness and Craftsmanship”: for the occasion, Kartell by Laufen has invited Marco Sammicheli, curator, journalist and editor of the magazine Abitare, and Ludovica and Roberto Palomba, the designers of the whole collection, for a conversation with the title “Producing culture has no scale.”

Starting with a screening of the Laufen company movie directed by Marc Comes, and a special installation where visitors could have a first-hand experience of the entire production process, from the raw materials to the finished product, by way of the countless phases involving eyes, hands and tools to lead to an impeccable final result, the event narrated the still fundamental role of craftsmanship and handiwork in a context of mechanised and technologically advanced production like that of Laufen, focusing on how a true culture of design and product is still conserved, in spite of standardisation.

The dialogue set out to demonstrate how even at Laufen, a constantly evolving company with a vocation for innovation, the link between past and future is that of the expert hands that for 125 years have shaped materials with skill, sensitivity and passion, drawing on resources of tradition and know-how passed down from one generation to the next. Craftsmanship and industrial processes are intertwined, nurtured by major investments in research and development and by increasingly sophisticated technologies that have led to revolutionary inventions like SaphirKeramik, the strong point of Kartell by Laufen, a collection born from the merger of Kartell's iconic plastics and the Laufen’s Swiss ceramic quality, combined to redefine the bathroom concept. What has put together these two realities is the same will to make the culture of design be the distinctive element of the collection, concentrating research, innovation and passion, shaped by Ludovica and Roberto Palomba’s fertile design.

Finally, the latest frontier in the world of 3D printed ceramics represents one of the themes covered in the conversation, with its possible application in the phases of product development and the implementation of bespoke projects.

www.kartellbylaufen.com


For more info:

Kartell – International press office
Press2@kartell.it
Tel. + 39 02 900 121

Keywords Design Relations
Tel. +39 03 62 700 60
agency@keywords.design

Laufen Key Information

LAUFEN company portrait

Laufen AG is a complete bathrooms specialist. The Swiss company has international operations and its headquarters are in Laufen, Basle-Land Canton in Switzerland. It produces sanitary ceramics and also sells spa solutions, bathtubs, shower trays, bathroom furniture, bathroom accessories and faucets.

LAUFEN facts and figures

The personality of this highly traditional Swiss brand reflects a symbiosis of design, quality and functionality. LAUFEN, the premium brand under the ROCA umbrella, is one of the world's leading manufacturers with a global distribution network.

LAUFEN designers

Although exquisite craftsmanship has always been a trademark of LAUFEN products, a great deal of thought goes into their design too. For several decades now, LAUFEN has had positive experience of the successful collaboration with outstanding architects and designers.