Designweekend Sao Paulo
- ago. 24, 2018
Laufen goes Brazil _ atelier oï presents Handmade Industry
HANDMADE INDUSTRY is the title of the exhibition by atelier oï, Switzerland at the Museu da Casa Brasiliera in São Paulo, presented in South America for the first time. The exhibition, part of the Designweek in Sao Paulo, is a comprehensive collection of work by the Swiss architecture and design agency atelier oï, supported – amongst others – by Laufen.
Laufen is proud to support its longstanding partner for scenography, atelier oï, on this journey to South America. Members of the Swiss atelier, Aurel Aebi, Armand Louis and Patrick Reymond, have worked for several well-known brands worldwide – such as Laufen - from product design, interior design, stage design to architecture. Founded in 1991, atelier oï achieved great recognition with their coat rack, which sold more than four million units, and after participating at the Swiss national exhibition Arteplage Neuchatel Expo.02 in 2002.
Atelier oï and Laufen started their journey together in 2012 – when Patrick Reymond, Aurel Aebi and Armand Louis did a scenography on the occasion of the 120th anniversary of Laufen during Salone del Mobile in Milan, at Stefano Giovannonis Officine Stendhal.
In 2015 at ISH, the world leading bathroom fair, atelier oï showcased the strength of the world innovation „SaphirKeramik“ with an interpretation of this new material by creating a breathtaking booth.
To present the work of the Swiss atelier oï at the Museu da Casa Brasiliera, institution of the State Culture Secretariat, managed by the Civil Society through the House of Arts and Artifacts of Brazil, the free exhibition ‘Artisan Industry/Handmade Industry – atelier oï’, curated by Albrecht Bangert, who is specialising in design and architecture exhibitions, is inaugurated on August 25th at 2pm.
25.8. – 21.10.2018
EXHIBITION | INDÚSTRIA ARTESANAL/HANDMADE INDUSTRY - ATELIER OÏ
HANDMADE INDUSTRY shows not only an overall staging of the final results but also the individual: “The always noticeable reference to materials humanizes the product and makes it relevant today, in a time during which the world is becoming increasingly virtual” says curator Dr. Albrecht Bangert, thus providing an indication of the actuality and necessity of such a way of working.
Cofounder Aurel Aebi aptly sums up the team’s secret of success: “We think with our hands.” atelier oï thus creates a language that can be understood in all parts of the world – formed by the dominant and imaginative presence of the material.
Held in the wake of the 27th year retrospective of atelier oï’s recent exhibition at the “Museum für Gestaltung” in Zurich/Switzerland. Where Lars Müller, publisher of the book “atelier oï – How Life Unfolds” is stating: “The attraction of atelier oï is due not merely to its success but also its attitude. It’s the balance between ambition and self-assurance, accompanied by the gentle skill of l’art de vivre, an art for which we in the German part of Switzerland envy our French-Swiss compatriots. This book should embolden us. Anywhere can be La Neuveville.”
Together with Laufen and other sponsors, the new MCB show takes La Neuveville to Sao Paulo - a picture of technical possibilities and use of materials in the design of successful products as response to broad demands in the global and luxury market.
"The exhibition marks a chapter of relevant experimental character in the important universe of contemporary architecture and design. The Museum will present these existing paths in the production of objects, made with creative freedom and technical perfection, joining high-tech manufacturing and the knowledge of manual work", comments Giancarlo Latorraca, technical director of MCB.
Partners and supporters
Artemide, Atec Original Design, bangert projects UG, BOOMSPDESIGN, Cidade de Mizunami, Cidade de Seki, Cidade de Tajimi, Cidade de Toki, Conseil du Jura bernois, Consulado Geral da Suíça, DW! São Paulo Design Weekend, Foscarini, Fujiwara Kanefusa XXVI, Hasegawa Cutlery, Hida Sangyo, HOUSEN-GAMA, Kashimo Forest Associations, Koubei-Gama, Laufen, Louis Vuitton, Miyama, Nespresso, Ozeki&co, Prefeitura de GIFU, Promotion économique du canton de Berne, Swiss Arts Council Pro Helvetia, Thomas Merlo & Partner AG, USM.
Opening of the exhibition Indústria Artesanal/Handmad – atelier oï
August 25, Saturday, from 2:00 p.m. to 6:00 p.m.
Location: Museu da Casa Brasileira
Av. Faria Lima, 2.705 – Jd. Paulistano
Boom SP Design 2018
August 27, Monday, 4:45 p.m.
Designer of the year – Tribute to the atelier oï
Bienal Lounge – Ibirapuera Park
Lecture - De objetos aos espaços: A experiência do atelier oï da Suíça
with Aurel Aebi
August 28, Tuesday, 7:00 p.m.
Atec Original Design
Av. Faria Lima, 1800, 10th floor
About the atelier oï
The atelier oï has been struggling to break down barriers between genres and foster interdisciplinary creativity for 27 years. Throughout its achievements, architecture, design and set design have intertwined on an international scale. Transdisciplinarity, team spirit and an intimate relationship with material are its mottos. Born of an intuitive and emotional affinity with the act of shaping different materials, their designs were recognized all over the world. Between experimentation, cultural exchanges and events dedicated to their creations, they design for Artemide, B & B Italy, Bulgari, Foscarini, Louis Vuitton, Moroso, Passoni, Pringle of Scotland, Röthlisberger, USM, Victorinox, Rimowa and many others.
The Museu da Casa Brasileira, an institution of the São Paulo State Department of Culture, is dedicated to the preservation and diffusion of the material culture of the Brazilian house, being the only museum in the country that specializes in architecture and design. The MCB program includes temporary and long-term exhibitions, with an agenda that also includes activities of the educational service, debates, lectures and publications contextualizing the museum’s vocation for the formation of a critical thinking in themes such as architecture, urbanism, housing, economy urban mobility and sustainability. Among its innumerable initiatives, the MCB Design Prize, the main award of the segment in the country, made since 1986; and the Casas do Brasil project, to rescue and preserve memory about the rich diversity of the country.
The Laufen Bathrooms AG is a Swiss company specialising in high-end complete bathroom solutions. Laufen’s head offices are located just outside Basel. Established in 1892, it operates internationally manufacturing bathroom ceramics and faucets and distributes furniture, accessories for the bathroom and bathtubs. Laufen employs a workforce of 2,500 with eight factories located in Switzerland, Austria, the Czech Republic and Poland and produces 3 million ceramic items per year. It boasts collaborations with important partners like the design companies Kartell and Alessi and internationally well-known designers such as Marcel Wanders, Patricia Urquiola, Konstantin Grcic (Val), ps+a/Ludovica and Roberto Palomba (Palomba Collection, Kartell by Laufen), Stefano Giovannoni (ILBAGNOALESSI One), Wiel Arets (ILBAGNOALESSI dOt), Toan Nguyen (Ino), Platinum Design, Phoenix Design and Vetica Design.
Laufen Key Information
LAUFEN company portrait
Laufen AG is a complete bathrooms specialist. The Swiss company has international operations and its headquarters are in Laufen, Basle-Land Canton in Switzerland. It produces sanitary ceramics and also sells spa solutions, bathtubs, shower trays, bathroom furniture, bathroom accessories and faucets.
LAUFEN facts and figures
The personality of this highly traditional Swiss brand reflects a symbiosis of design, quality and functionality. LAUFEN, the premium brand under the ROCA umbrella, is one of the world's leading manufacturers with a global distribution network.
Although exquisite craftsmanship has always been a trademark of LAUFEN products, a great deal of thought goes into their design too. For several decades now, LAUFEN has had positive experience of the successful collaboration with outstanding architects and designers.