PREVIEW: ISH 2015 - new products from LAUFEN

Related press release: ISH 2015 Preview

ISH 2015: From the 10th to the 14th of March the Swiss bathroom specialist Laufen will present its product novelties for the bathroom at ISH in Frankfurt Hall 3.1/booth B5 . The key protagonist? SaphirKeramik. First launched at ISH 2011, this innovative ceramic material has grown exponentially inspiring new products launches at ISH2015. 
 
For its newest bathroom collection the Swiss bathroom specialist Laufen this time collaborated with the designers Konstantin Grcic and Toan Nguyen. 
 
 
 
The Munich Designer Konstantin Grcic is regarded as one of the most important contemporary designers: the spectacular collection of washbasins, trays and a bathtub designed for Laufen will be presented at the ISH for the first time. Grcic further explores the potential of Laufen’s SaphirKeramik and defines the creative boundary of the bathroom material ceramic completely anew. The design of the new collection is simple, functional, rather architectonic and not too expressive. 
 
 
 
Likewise new at Laufen is the bathroom collection by the French designer Toan Nguyen: his creative talent and innovative ideas gave rise to a collection that focuses on aesthetic and formal rigour, exploring the almost boundless possibilities of shaping SaphirKeramik. Washbasins, bathtub and furniture items belong to this set, whose shelf-washbasin has already been honoured with the Design Plus Award 2015 powered by ISH. 
 
SaphirKeramik is an innovative, genuine ceramic combining all hygienic benefits of traditional bathroom ceramics with exceptional toughness, slimness and definition. It draws its strength from a compound found in sapphire and was brought to market maturity by Laufen after years of research and development. 
 
Additionally to those two new collections, Laufen will show further novelties and add-ons of its bathroom portfolio: like the new 120 cm wide washbasin made of SaphirKeramik from the successful collection Kartell by Laufen as well as new bathroom furniture pieces and faucets. 
 
Laufen at ISH means more than innovations and new products. Laufen at ISH means to experience, celebrate and understand the passion for bathrooms!  
 
Join us for the LAUFEN BOOTH PARTY 
 
The official Booth Party of Laufen Bathrooms where we promise to find interesting encounters, food and beverages, rhythmic melodies in the midst of the Swiss bathroom world. Please register by email [feedback@laufen.ch] 
 
Date: March 11th, 2015
Time: 18.00 -22.30h
Location: Laufen Booth, Hall 3.1/Stand B 51 

 

 

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