In the world of Fashion, many of the collections of this year have been illuminated by the light of Gold. From the walkways, the trend of Gold is taken possession of our daily lives, even in everyday objects, such as the telephone, home furniture and even the bathroom.
Laufen is no stranger to experimenting with this luxurious sometimes kitsch finish, as seen at last years Salone Del Mobile, and it was these pieces which played a part in this homage to Gold designed by Paola Navone.
Gold is no longer just a precious material but it has become a colour: a way to express our personality, a texture to illuminate our wardrobe and our rooms. The world of contemporary Design, attentive by nature, immediately embraced the trend of Gold. Only in recent times - since the mid-90s - the world of Design has approached the world of jewellery, where gold has always been the material par excellence. Today, jewels are objects, not necessarily valuable for the material in which they are made, but for new meanings connected with contemporary ways of being.
Gold Design exhibition brings together some of the most representative pieces of contemporary design from the likes of Flos, Artemide, Kartell and Laufen now replicated in gold texture, along with objects in real gold, to bear witness to this trend of the contemporary markets. The exhibition on the topic of Gold took place during December and was designed for the city of Arezzo because the Tuscan city boasts the longest gold industrial district in Italy and it is the most representative of the goldsmith’s art in the world.
Partners: Camera di Commercio Arezzo, Centro di Estetica, Confcommercio Arezzo, Dettagli d’Arredo, Fabbri Service Italy, Italpreziosi, Lapini, Pancar concessionaria Citroen Nissan, Tuttaluce Design.
Technical Partners: Francesco Conti, Trattoria del Leone, Mastrofisso Sugar, SuperPlum, Cartellonistica Tenzi, UnoAerre.
In collaboration with: Artemide, Bosa, Capo d’opera, Casamilano, Edra, Elica, Flapper, Flos, Fontana Arte, Federico Peri, Franco Pecchioli, Kartell, Kose, Laufen, NLXL, Opinion Ciatti, Regia, Reichenbach, Rubelli, Seletti, Stone Italiana, Technogym, Tjep.