The lightness and slimness of SaphirKeramik has been the source of inspiration for Atelier Oï, the Swiss studio that has designed the Laufen stand inviting guests to explore, relax and be astounded.
Externally it appears with a uniform, only partially screening structure, which gently follows the boundaries of the exhibition space without ever becoming sharp-edged. This slim illusion is made with veiled fabric panels that propose, in relief, a modular alternation of curvilinear profiles, accentuated by powerful LED rear lighting. The interplay of lights and shades that results highlight these lines, which recall the softness of the design of the products made of SaphirKeramik.
The stand is structured on two levels: concentrated on the ground floor, with a surface area of around 300 m2, is the stage for the products, while the upper level has been designed to offer an impeccable reception to Laufen’s customers, with bar, restaurant, lounge area and meeting zone.
The central exhibition unit has great impact with its double height and suspended above is a node of visual and conceptual connection that sees emotional images of considerable dimensions inspired by the world of the bathroom flow across horizontally.
Founded in Neuveville, Switzerland, in 1991 by Aurel Aebi, Armand Louis and Patrick Reymond, atelier oï has been striving to dissolve barriers between genres and foster cross-disciplinary creativity for 20 years. Over the course of their achievements, architecture, design and set design have intertwined on an international scale. Multidisciplinarity, team spirit and an intimate rapport with the material are their watchwords. Born of an intuitive and emotional affinity with the act of shaping different materials, their projects have been recognised the world over (winner of Europan 3, 1994; European Museum of the Year Award, 2001; iF Design Award, 2012; Living at Home Award, 2007; Product of the Year, Architectural Record, 2008). Between experimentation, cultural exchanges and events devoted to their creations, they design for Wogg, Roethlisberger, USM, B&B Italia, Foscarini, Bulgari, Bréguet, Swatch, Moroso and Louis Vuitton.
See all the behind the scenes photos of the build on our facebook page [click here]
Take a full interactive 360* tour of the booth [click here]