MILAN DESIGN WEEK 4-9 APRIL 2017, lived up to the reputation of being a world class design destination. It has been THE MOST IMPORTANT DESIGN EVENT on our spring calendar and a chance to experience the uniqueness of the LAUFEN brand through the curated LAUFEN art show in an exquisite city centre location.
A CURATED ART SHOW. WHAT?
LAUFEN's presence during the design week Milan was an important statement. The curated LAUFEN art show in an exquisite location featuring 500 sqm within walking distance from the Kartell by LAUFEN showroom demonstrated the rich heritage, as well as the future of LAUFEN in an exhibition highlighting innovative, memorable and outstanding moments of LAUFEN. The concept was based on a three-dimensional platform of art, a collection of high-tech, abstract and crafty objects. Added to the artistic element, all objects have been produced in new technologies, some of which are a worldpremiere in the ceramic world.
Laufen was pleased to invite you to the screening of the premiere of the Laufen image movie, directed by Berlin based Marc Comes..
On display was also an exclusive view of the new Sonar SaphirKeramik collection, designed for LAUFEN for the first time by the internationally most acclaimed designer Patricia Urquiola, taking the revolutionary material SaphirKeramik, developed by LAUFEN, to new dimensions.
Furthermore LAUFEN showed new products by Konstantin Grcic, Toan Nguyen, Peter Wirz, Ludovica & Roberto Palomba.
Last but not least, LAUFEN showcased its new successful Bespoke project - the Mondrian Doha in Qatar which is designed by Marcel Wanders and managed by sbe – a global lifestyle hospitality company, opening in QTR 2, 2017.