This Laufen exhibition was part of The Vienna Design Week, Austria`s largest design festival. The festival, curated by Lilli Hollein, entered its 11th round this year. Opening up creative processes and giving scope for experimentation on site were core elements of the festival concept.

Laufen is proud to build on the foundations of tradition and skills passed down through generations, recognizing the true value of knowledge and history. At the same time, the company is firmly rooted in the present, consciously taking stock of the past in order to channel resources and energies into constant evolution. To this end, Laufen makes choices with an eye towards innovation, in pursuit of ever higher standards of quality and aesthetics, forging into the future with an advanced, enterprising attitude.

The first Laufen kilns started working 125 years ago when expert hands shaped the material with great skill and delicate sensitivity. Even today that material and those hands are the true reference points of the company, constant in all its ceramic manifestations, bridging the gap between past and future.

A Curated Art Show. What? is the title of this exhibition, which has been created to celebrate the anniversary of Laufen. Curated by Beda Achermann, the exhibition includes sculptures by personalities from the world of art, architecture, and design, including atelier oï, Stefano Giovannoni, Konstantin Grcic, Alfredo Häberli, Benjamin Dillenburger and Michael Hansmeyer, Toan Nguyen, Ludovica and Roberto Palomba, Patricia Urquiola, Nissen Wentzlaff and Peter Wirz.


The concept is based on a three-dimensional platform of art, a collection of high-tech, abstract and crafty objects. Added to the artistic element, parts of the sculptures have been produced using new technologies, some of which are making a world premiere in ceramics. Its future orientation made Laufen explore new manufacturing methods such as digital modelling and fabrication in different materials, working closely with an international network of universities, research institutes and academic spin-offs.

An exhibition of seventeen objects document the essence of the Swiss bathroom specialist Laufen - its reference points, beliefs, aspirations, values and milestones, translated from abstract to figurative, from handmade to digital fabrication in vitreous china, SaphirKeramik, coated sand, LCC, varia resin and plaster.

The resultant landscape is of differently executed objects, formally autonomous, but forming a strong statement to the fascinating material ceramic.

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Christine Steinauer
+43 2746 425

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Karin Lehner
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