News & Stories


Closeup, a new platform of design showcase by ICFF and Wanted Design, introduced Laufen and featured speakers Marcel Wanders, Gabriele Chiave and Laufen Bathrooms for a lively discussion about the brand and how they created The New Classic collection.

Bringing New York to the world, the event was staged and hosted from Industry City, Brooklyn. THE NEW CLASSIC by MARCEL WANDERS STUDIO was presented on October 29 and is now available on replay HERE.

CLOSEUP – a new design showcase that took place from October 28-29.

CLOSEUP had the production quality and feel of a TV show, with the interactivity and accessibility of a live stream. The inspiration behind this new format comes from TV production – a specialized set will be designed at Industry City in Brooklyn, where the event will broadcast from love. The two-day trade event will include product launches, trend direction, and virtual network experiences, connecting the A&D community with brands and North American studios. 27 companies will be presenting new collections through pre-recorded content, followed by live conversations and Q&A’s with the brand designers/representatives, hosted by industry insiders. The new format will be available via live-stream, as well as on demand post event.


The New Classic is a bathroom collection by Laufen designed by Marcel Wanders studio under Marcel Wanders and Gabriele Chiave’s creative leadership and direction. Engaged to re-interpret classical styles using the material SaphirKeramik, every item included in the ensemble brings together the designer’s flair and creativity with Laufen’s mastery of raw materials.