PREVIEW, SALONE DEL MOBILE, MILANO, ITALY

The story goes on

No one thought that a small addition of corundum to the traditional formula of ceramics could generate an enormous revolution in the world of the bathroom: no one, that is, except the farsighted experts at Laufen. In 2013 they launched the innovative material SaphirKeramik, the world’s thinnest ceramic, after half a decade of research, testing and experimentation under the guidance of Dr.Werner Fischer.
Since then this has been the company’s leading product, generating a truly new trend in the entire bath sector.

After this innovation nothing has been the same in the world of bathroom design anymore: since then, every washbasin and bath accessory has been able to have much thinner borders and extreme hardness. Thus, the discovery of SaphirKeramik has been leading to the creation of forms that are now part of the collective imaginary.

Besides design, the advantages provided by SaphirKeramik affect the environment and availability of space too: first of all, less material is required (and therefore less consumption of energy during firing, production and transport). In addition, the product is completely recyclable, making it ecological and sustainable. Secondly, thanks to the slimmer structure and curvature radii no longer of 7-8mm, but of just 1-2mm, the material can also be used in very small bathrooms, optimizing and refining space. All this without sacrificing the qualities of classic ceramics: total hygiene, resistance to strong detergents, any temperatures, UV-light and mechanical abrasion, near-zero water absorption, and absolutely safe with drinking water.

The new possibilities of this material have stimulated the creativity of many leading designers, including Konstantin Grcic and Toan Nguyen, who have explored its enormous potential by creating the VAL and INO collections: washbasins of different types, round or squared, with three-dimensional textures or almost mirror surfaces, in a wide range of sizes, suitable for all needs of space and style, each conceived to make the user feel right at home.

The enormous success of this innovation has prompted Laufen to move forward with its commitment to experimentation, constantly striving to create and develop products of the highest quality, technology and design.

Concurrently the company is continuing to develop bespoke projects, supporting professionals in the contract and residential sectors: these are the ingredients that have allowed the Swiss company to maintain its position as a leader for over one hundred years. Research on the opportunities offered by extraordinary SaphirKeramik, in fact, continues and will continue in the future, thanks to collaboration with outstanding designers and partners.

For further information please visit:

https://www.salonemilano.it/

http://www.breradesigndistrict.it/

Stay updated and follow us on Facebook

                * * *

www.laufen.com
Reprints free. Please send copy.


Media contact
Laufen – International press office
Béatrice Rüeger – Global Public Relations Manager Laufen
+41 61 765 71 11
Email: beatrice.rueeger@laufen.ch

Daniela Sarracco
EVDS Public Relations
+39 02 83241965
Email: info@evds.it

Laufen Key Information