Press

Peter Wirz, Swiss product designer and creator of several product lines for LAUFEN, in a podcast interview with Roland Merz, editor-in-chief of Atrium, about his career and the reasons he considers design an important value and a key factor for entrepreneurial success.

Join ICFF and WantedDesign Manhattan who will introduce Laufen and feature speakers Marcel Wanders, Gabriele Chiave (creative director at Marcel Wanders Studio), and Laufen Bathrooms for a lively discussion about the brand and how they created The New Classic collection.

The New Classic is a bathroom collection by Laufen designed under the creative leadership of superstar designer Marcel Wanders. Engaged to re-interpret classical styles using the material SaphirKeramik, every item included in the ensemble brings together the designer’s flair and creativity with Laufen’s mastery of raw materials.

Senior Managing Director Laufen

“Every product development is an adventurous trip. It’s a journey where you don’t truly know if you’ve arrived at your destination.” Listen to the Podcast (In German)…

Sonar is the refined and graceful bathroom collection designed by Patricia Urquiola who has further explored the unique properties of SaphirKeramik, the versatile, malleable and robust ceramic material developed by Laufen.

The New Classic Collection designed by Marcel Wanders was presented in China during two events in Shanghai and Beijing. Marcel Wanders attended both events and presented to an audience of over two hundred people mainly architects, designers, and journalists the collection he has designed for Laufen.

The ’Save’ separation toilet by Laufen, created in collaboration with EOOS and The Bill & Melinda Gates Foundation, wins Wallpaper* Design Awards 2020 for Life-Enhancer of the Year.

The new Cleanet Navia by Laufen is an upgrade in comfort compared with a classic designer WC. It impresses with a compact design, simple functions and with a gratifying price.

Dutch designer Marcel Wanders’ creations concoct fantastic dream worlds and let rooms tell wonderful stories. He is now beginning a new chapter with a new bathroom faucet series ‘The New Classic’.