Press

The New Classic is a bathroom collection by Laufen designed under the creative leadership of superstar designer Marcel Wanders. Engaged to re-interpret classical styles using the material SaphirKeramik, every item included in the ensemble brings together the designer’s flair and creativity with Laufen’s mastery of raw materials.

Senior Managing Director Laufen

“Every product development is an adventurous trip. It’s a journey where you don’t truly know if you’ve arrived at your destination.” Listen to the Podcast (In German)…

Sonar is the refined and graceful bathroom collection designed by Patricia Urquiola who has further explored the unique properties of SaphirKeramik, the versatile, malleable and robust ceramic material developed by Laufen.

The New Classic Collection designed by Marcel Wanders was presented in China during two events in Shanghai and Beijing. Marcel Wanders attended both events and presented to an audience of over two hundred people mainly architects, designers, and journalists the collection he has designed for Laufen.

The ’Save’ separation toilet by Laufen, created in collaboration with EOOS and The Bill & Melinda Gates Foundation, wins Wallpaper* Design Awards 2020 for Life-Enhancer of the Year.

The new Cleanet Navia by Laufen is an upgrade in comfort compared with a classic designer WC. It impresses with a compact design, simple functions and with a gratifying price.

Dutch designer Marcel Wanders’ creations concoct fantastic dream worlds and let rooms tell wonderful stories. He is now beginning a new chapter with a new bathroom faucet series ‘The New Classic’.

Thanks to Laufen’s SaphirKeramik material, the bathroom collection Sonar encompasses novel washstands that open up fresh design opportunities. Already the winner of an iF award, the collection now offers even greater variety through the addition of more washbasins, WCs, a bidet, a new bathtub and a suite of bathroom furniture.

Laufen’s Advanced Control concept improves hygiene, reduces response times, enhances services, decreases water and energy consumption, thus saving costs. Starting from summer 2019, a cloud solution that networks smart washrooms and transfers data to building management systems will also be available.