ISH Frankfurt

ISH Frankfurt
11. -15. March 2019

A new aesthetic and functional take on the bathroom
 
For this year’s ISH in Frankfurt am Main, Laufen has put the spotlight on design and hygiene along with highly functional and sustainable bathroom solutions.
 
The company has developed new possibilities for its SaphirKeramik, one of the most exciting bathroom material innovations of recent years. This particularly slim-profile and robust material has revolutionised the conventions of bathroom design, kick-starting a trend towards a lighter styling with a more pronounced graphic aesthetic.  
 
Laufen is now working with the fourth generation of SaphirKeramik in which it showcased,  in addition to its form and aesthetics, some inspiring new possibilities for this material. Now that the Swiss bathroom brand has perfected the industrial process used to manufacture SaphirKeramik, it is able to offer new takes on the humble washbasin and even new applications for it, for example double washbasins in single-washbasin sizes, washbasin bowls with an integral overflow, or freestanding washbasins with a minimal footprint – new ideas that are simply unthinkable with conventional ceramic bathroom products. 
 
To implement its design ideas, Laufen has worked with internationally celebrated designers such as Marcel Wanders, Patricia Urquiola and Konstantin Grcic. The result? Stunning yet practical everyday products for the bathroom environment that offer designers and architects exciting new opportunities when it comes to creating high-end bathrooms. 
 
Laufen has built upon the success of its shower toilets with a new version that focuses very much on the user benefits and concentrates on keeping the user interface as efficient as possible.
 
Taking responsibility for the future
It goes without saying that Laufen is also taking responsibility for the company’s impact on people and the environment, because the rational use of water and recycling wastewater are fundamental to our future and represent significant challenges and opportunities. To this end, the bathroom products manufacturer has begun a fruitful cooperation with EOOS to develop the Austrian design company’s revolutionary proposal for a new kind of waste-separation WC (developed for the Bill & Melinda Gates Foundation) into a marketable product. At the ISH, Laufen presented this groundbreaking innovation that is set to revolutionise the sanitary industry and relieve pressure on the existing wastewater infrastructure in fast-growing cities all over the world. 
 
Laufen has also formalised its responsibility for its use of resources and environmental impact in a new environmental product declaration (EPD). For this, the company has completed certification of the environmental quality of its complete ceramics range across all of its Central European manufacturing plants in accordance with ISO14025, EN15804 and EN16578.
 
The connected bathroom
Laufen has also been developing trendsetting new bathroom networking and digitalisation ideas. In this area, the bathroom specialist has focused on public and semi-public sanitary areas, where networked concepts bring the greatest benefits. The company now offers a complete solution for networking electronic washbasin faucets and urinal and shower controls in public facilities. And when it comes to incorporating elegant and discreet digital functionality in private bathrooms, true to form, Laufen has successfully combined technology with aesthetics. 
 
In addition, the company has been working on improving and expanding its existing range, adding new products and new options in just about every area in its bid to offer bathroom designers more freedom and bathroom users superior benefits and greater choice.  
 
 
Product innovations
 
The New Classic by Marcel Wanders
The New Classic   is a new bathroom collection by Laufen. The celebrity designer Marcel Wanders was engaged to re-interpret classical styles using the material SaphirKeramik. Every item included in the ensemble brings together the designer’s flair and creativity with Laufen’s mastery of raw materials. The New Classic range encompasses washbasins, bowl washbasins, toilets, a bidet and bathtub, faucets, mirrors and accessories, as well as furniture. This individualistic collection won the iF Design Award 2019 for its sensual combination of aesthetics and function.

 
Cleanet Navia
The Cleanet Navia shower toilet focuses very much on user benefits and concentrates on keeping the user interface as efficient as possible. With its compact design, simple functions and attractive price, it is suitable for a very broad market. The Navia features the tried-and-tested intuitive operating concept, with a side-mounted controller for the standard functions plus an app to access the full functionality that Laufen previously developed for its popular Cleanet Riva shower toilet.

 
Sonar by Patricia Urquiola
When it originated Sonar, Laufen focused in particular on exploring the formal scope for new bathroom solutions afforded by SaphirKeramik. The expressive Sonar bathroom collection thus features novel washbasin designs that are simply not possible using conventional bathroom ceramics. Already the winner of an iF Design Award, the collection now offers even greater variety thanks to the addition of more washbasins, WCs, a bidet, a new bathtub and a suite of bathroom furniture, again created by Patricia Urquiola.

 
Val by Konstantin Grcic
Compact and demanding bathrooms call for intelligent equipment solutions, to make best use of the restricted space without appearing cluttered. The new SaphirKeramik washbasins that Laufen co-developed with designer Konstantin Grcic for the Valbathroom collection take on this challenge in a new and innovative way, concentrating particularly on compact and demanding bathroom layouts.

 
Kartell by Laufen
A 1970s revival is currently sweeping the fashion and furnishing markets – and entering the bathroom as well. But nobody is calling for a renaissance of the harsh colour schemes and frenzied contours that defined the decade – it took many years to rid the world of the final excesses of taste that flourished back then. The modular colour concept and timeless, simple design vocabulary of Kartell by Laufen represents a modern approach to bringing colour into the bathroom while observing the enduring principles of good taste. And with new options available, the possibilities of expression offered by this popular bathroom collection are now greater than ever.

 
Palace
Palace is a timelessly elegant bathroom classic for hotels and architect-designed bathrooms. The collection already enjoys an excellent reputation for problem-solving, flexibility and practicality, and Laufen is consolidating this reputation with the new pre-packed products. These new products include the Palace Slim Packs, comprising a washbasin and vanity unit, and the Palace WC Packs, which bundle every component required for installation in one handy packaged unit.

 
Base for Ino
Laufen has extended its popular Base bathroom furniture range, bringing out new vanity units for the Ino washbasin collection. The now more extensive furniture range is timelessly simple and graceful. The collection features Laufen’s trademark attention to detail in carefully thought-through functionality, high-quality materials and an up-to-the-minute colour scheme.

 
Leelo
With Leelo, Laufen has added to its existing mirror offer to create a flexible collection of mirrors that bring comfort and light into the bathroom. Leelo features a range of sizes and versions, each of which matches individually with a variety of bathroom designs and ambiances. Because of its understated styling, Leelo can be combined with all of Laufen’s bathroom series and bathroom furniture ranges.

 
The New Classic faucets by Marcel Wanders
In his creations for the new faucet line The New Classic, Marcel Wanders finds the perfect balance between an innovative design and an archetype for a cosmopolitan and diverse lifestyle – and takes the bathroom user on a journey to a bygone age. This versatile and technologically advanced range comfortably covers every bathroom requirement.

 
Sense faucets
A confident and gracious silhouette is the dominant design feature of the new Laufen Sense bathroom faucet line. With its extremely precise design vocabulary, the complete faucet range cuts an impressive figure, both in the private residential property and in the premium hotel and hospitality sectors.

 
Innovations 
 
The Save! waste-separating WC
With the new WC Save! Laufen presented a sustainable, new product that meets a little-known environmental problem of our time: the pollution of our water by nitrogen. The urine-separation WC Save!, designed by the Austrian design studio EOOS, functions like a conventional flushing toilet and contributes to sustainable urban water management. The Save! urine-separating WC is the next step in a concept developed by EOOS and Eawag with the support of the Bill & Melinda Gates Foundation as part of the ‘Reinvent the Toilet Challenge’.

 
Laufen Advanced Control
Laufen’s Advanced Control concept improves hygiene, reduces response times, enhances services and decreases water and energy consumption, thus saving costs in public and semi-public washrooms. Starting from summer 2019, a cloud solution that networks smart washrooms and transfers data to building management systems will also be available.

 
Bespoke design
Specially developed tailored products feature precisely the sort of special sophistication in design and functionality that gives high-end interiors their unmistakeably individual character. This is why Laufen has been busy developing its know-how and production capacity to be able to provide bespoke solutions in the bathroom too. To this end, the company works closely with designers and architects all over the world who are looking for a customer-tailored solution for a building project. The most recent example of this is Omniturm in Frankfurt am Main, for which Laufen worked closely with the architects and project managers to develop special bespoke vanity units.

 
Hall 3.1, Stand B51
 
Stand by Andreas Fuhrimann and Gabriele Hächler
Laufen’s new products and innovations have been  showcased on a spectacular stand in Hall 3.1, Stand B51, for which the company employed the talents of internationally renowned Swiss architects Andreas Fuhrimann and Gabrielle Hächler. The two architects have been instrumental in creating a stand that reflects the roots of the Swiss brand while making it clear from the moment one sets foot inside that Laufen is one of the most influential bathroom fixtures and fittings companies in the world. 
 
The stand’s external appearance takes inspiration from the bathroom manufacturer’s production process: while the signs of wear at the main entrance suggested the history of this skilled trade, the bathroom product casts on display have taken on  the appearance of contemporary sculptures. The industrial look of the cement-bound chipboard panels is reminiscent of rough-cast concrete. 
 
Three low entrances lead into a large central atrium where video projections have been  screened. A tongue-in-cheek shower-toilet fountain takes pride of place here, and has brought  a pleasant coolness to the warm atmosphere inside the atrium. 
 
From the atrium visitors could  make out four further rooms with high-gloss surfaces showcasing the different products. These represented bathroom environments in an abstract way, bestowing an artistic dimension on the Laufen products on show. 
 
“For Laufen we wanted to create unusual, almost out-of-place and in some cases ironic bizarre elements that give the installation a lightness and a cultural dimension,” explained Gabriele Hächler and Andreas Fuhrimann.

 
Captions
Photo credits: Laufen
 
 
www.laufen.com
Copyright free. Example copy requested. 
 
 
Media contact
Marc Millenet
id pool GmbH
+49 711 954645-55
millenet@id-pool.de
 
Béatrice Rüeger
Laufen Bathrooms AG
+41 61 765 75 54
beatrice.rueeger@laufen.ch
 
Keywords Design Relations
+39 0362 700 60
agency@keywords.design

 

 

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