Laufen Official Sponsor of Alinghi Red Bull Racing

As a Swiss brand, LAUFEN is supporting the Alinghi Red Bull Racing Team in this year’s America’s Cup. The fiercely contested sailing trophy is considered the oldest sports trophy in the world and regularly attracts a global audience of millions. 

With Alinghi Red Bull Racing, Switzerland returns to the America’s Cup after fifteen years, following its spectacular victories in 2003 and 2007. The team will also compete in the “Youth & Puig Women’s America’s Cup”. 

The partnership with Alinghi Red Bull Racing marks LAUFEN’s first involvement in international elite sports. Michel Hodara, Alinghi Red Bull Racing co-general manager, is delighted about the collaboration: “In addition to the important common theme of ‘water’ and our Swiss roots, we also share an enthusiasm for innovation, design and perfection.” 

Today, as it was 170 years ago, the America’s Cup continues to push the boundaries of what is feasible for humans and technology. The latest generation of high-tech racing boats is four times faster than the wind. They are lifted off the water by hydrofoils and reach speeds of up to 100 km/h in flight mode. To get the maximum performance out of the boats, the design department at Alinghi Red Bull Racing, works closely with Red Bull, the driving force in global sport.

A team spirit that also inspires Marc Viardot, Marketing and Design Director Roca Group: “Concentrating on a common goal is what makes the America’s Cup so fascinating for us. Working with the leaders in their disciplines also inspires us as a corporate group to achieve even higher levels of performance and innovations in our own industry.”