From 5–9 November 2025, LAUFEN participated in Downtown Design Dubai, the Middle East’s leading fair for contemporary and quality design. At booth A-20 in the Dubai Design District, LAUFEN presented The Poetry of Design — an experience that transcended the bathroom and invited visitors to explore the dialogue between craftsmanship, material, and imagination.
The exhibition featured THE NEW CLASSIC by Marcel Wanders, VOLTA designed by Yves Behar, premium washplaces with ARUN furniture, glazed steel washbasins, CLEANET RIVA and innovative concealed installation systems — each reflecting LAUFEN’s mastery of form and its commitment to Swiss precision and innovation.
Throughout the fair, LAUFEN hosted a series of presentations that drew strong attention from architects, designers and media professionals alike. Marc Viardot, Corporate Marketing and Design Director ROCA GROUP, introduced the latest innovations and future directions of the brand, while Marcel Wanders shared insights into the creative process behind THE NEW CLASSIC during a dedicated talk at the Downtown Design Forum. Their contributions offered a rare glimpse into how design can translate emotion into form — a dialogue between heritage, technology and imagination that defines LAUFEN’s philosophy.
LAUFEN’s participation at Downtown Design Dubai 2025 marked a successful chapter in its ongoing commitment to meaningful design, innovation and collaboration.