Laufen Bathrooms presents the inspiration of SaphirKeramik: “The Gem Room” – a conceptual cooperation between Laufen and Studio Appétit and “Impressões 2015 – Brazil: verse and reverse” – A creative vision of renowned design professionals to explore the concept of Brazilianness Laufen, the Swiss bathroom manufacturer, celebrates SaphirKeramik, its latest revolutionary innovation, during the London Design Festival with two extraordinary and exclusive installations and a product display at Designjunction’s new venue. Acclaimed by critics and public, Designjunction is one of the most important cultural and commercial events in the universe of contemporary design. Set this year within The College and the Victoria House, in the heart of London, it has now reached its fifth edition and will attract visitors from all over the world, professionals in the sector and enthusiasts. Designjunction confirms to be the perfect platform for Laufen to create an innovative and alternative installation to attract an international audience of architects, interior designers, retailers and influential press. The two installations, “The Gem Room” and “Impressoes”, are both driven by the same philosophy and creed: the diversity of the creative minds has become an incentive to develop an experimental, stimulating programme in which different, independent disciplines coexist in order to stimulate an ever-changing, evolving intellectual process inspired by SaphirKeramik.