ANTONIO LUPI JOINS LAUFEN
LAUFEN, a Roca Group company announces the integration of Antonio Lupi Design S.p.A., a leading Tuscan company in the world of bathroom furnishings and a symbol of design excellence, into the Group.
2025-07-24
The integration marks the beginning of a new phase of growth for antoniolupi, with the aim of strengthening its presence both nationally and internationally, while maintaining the identity and tradition that have made it a benchmark in its sector.
Founded in 1950 in Fucecchio by Antonio Lupi, the Tuscan company has successfully combined craftsmanship with entrepreneurial vision, consolidating a reputation for quality and reliability. Today, it has 100 employees and exceeded €42 million in turnover in 2024. Through this integration, LAUFEN aims to further enhance the company's human, technical and cultural heritage, accompanying it on a strategic path of sustainable development and innovation.
“My brothers and I,” says Andrea Lupi, CEO of antoniolupi, “are thrilled to welcome LAUFEN to the company. We believe this move represents not only a strong strategic opportunity, but also a chance to grow both in Italy and abroad – bringing benefits for both companies and our clients, while securing a bright future for the brand.” The integration will not involve any changes in management: the organisational structure, operations and leadership will remain unchanged, ensuring a continuity of vision that LAUFEN values and intends to preserve. Andrea, Nello and Patrizia Lupi, who will remain at the helm of the new company, commented: “The integration of LAUFEN into antoniolupi is a recognition of the value that our company represents. It marks a new, solid industrial alliance, enabling us to compete with even greater confidence in the global market.”
Albert Magrans, CEO of the Roca Group, commented on the partnership with the Tuscan brand: “The integration with antoniolupi, a world leader in luxury bathroom products, with our premium brand LAUFEN, places us in a strong position in the high-end market segment.” The integration will allow antoniolupi to access new markets, strengthen its commercial network and invest in research and development, while preserving and enhancing the stylistic essence of the product and its connection to the region.