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Cultivating hotel experience at HIX 2022

Dynamic, creative adaptions in response to new behaviours and client expectations provides the foundations for the LAUFEN participation at the hotel experience event, HIX in London 17-18 November 2022.

With global roots in the production of superior quality, innovative bathroom products, and more than 130 years of craftsmanship, LAUFEN are presenting a rebirth of the design classic ILBAGNOALESSI, alongside the Limited Edition collection, SPACE.

Back to the future with ILBAGNOALESSI

At HIX 2022, LAUFEN presents the evolution of ILBAGNOALESSI designed by Stefano Giovannoni, lightening its form thanks to the use of Saphirkeramik, while introducing furnishings that combine workmanship of the highest quality with the most advanced materials and technologies for the bathroom environment.

Originally launched twenty years ago during Milano Design Week 2002, ILBAGNOALESSI is the result of collaboration between the Alessi Italian design factory and LAUFEN that together have created an iconic collection, which reinvented the bathroom archetype. Thanks to Saphirkeramik, an extraordinary high-performance material that becomes a link between past and future, it has been possible to design new washstands and washbasins with ample, soft and fluid forms, which seem to be almost weightless. The distinct, organic form of the iconic Tuna washbasin has been accentuated with a new light, slim profile only possible through the material innovation, Saphirkeramik. The new freestanding bathtub, made with Sentec, takes its cue from the form of the washbasins and is presented in a new coffee colour. A special highlight, in the truest sense of the word, comes in the furniture which includes an innovative frame structure made of black aluminium, which accompanies the mirror and furniture as a connecting element and whose illumination creates an atmospheric ambiance.

The digital transformation

Embracing technological advances and utilising the expertise built from over 130 years of craftsmanship, LAUFEN presents SPACE. The reimagination of standard products with a series of Limited Edition design collaborations. Exciting material finishes to invigorate the guest experience, including bohemian textured ceramics and faucets by Marcel Wanders Studio alongside digitally printed faucets and washbasins by Swiss artist Monique Baumann and trend setting new colours for ceramics and bathtubs.


Explore the originality of the winning design concepts for Accor Design Awards 2022 on Friday 18 November at 1200 noon, with the team from Accor and the winning design students, for an event hosted by ROCA Group on the LAUFEN stand. Introduced by members of the Accor Design Awards Jury, including Damien Perrot – Global Senior Vice President Design & Innovation at Accor and Head Judge Tristan du Plessis, founder of Tristan du Plessis Studio, the winning design students will share their inspiration and concepts with the event, concluding with drinks and a formal presentation to the winning students.

Like Accor, ROCA Group believes in new talent and is delighted to again support the Accor Design Awards 2022, dedicated to showcasing the growing talents of design students from across the world, whilst gaining inspiration from the energy and free-thinking of the student community.

The LAUFEN Global Projects team continues to develop iconic projects with local teams with an impressive portfolio of new projects for 2022 including Atlantis The Royal Residences Dubai, Katara Towers Lusail Qatar, Swissôtel Residences Doha Qatar, Fairmont Golden Praque Hotel, Radisson RED Vienna, The Hoxton Poblenou Spain, Hilton Mauritius Resort and Spa, Pan Pacific London, The Ritz-Carlton Residencies Limassol Cyprus and The Marylebone Hotel London. Meet the Global Projects team alongside colleagues from UK, Czech Republic, Hungary, Adria Region and Germany at HIX 2022.

Business Design Centre, Islington, London
LAUFEN Stand Nr 6
17-18 November 2022
Register here:

#HIX2022 #greatthingswillgrow #ilbagnoalessi #accordesignawards #generationNXT