LAUFEN at HIX 2024

Designers, developers, and hoteliers are increasingly challenged to create environments that not only maximise the potential of the buildings they inhabit but also connect deeply with the communities they serve. At HIX 2024, LAUFEN will demonstrate their pivotal role in this evolving design movement, offering designers an opportunity to incorporate historically rooted colours into hotel bathrooms, creating environments that are authentic, connected to cultural history, and truly timeless.

At the LAUFEN booth, visitors are invited to experience Colour Archaeology in thoughtfully curated room settings, with the presentation of a new colour palette built upon the culmination of an academic research project led by Roberto Sironi on behalf of LAUFEN. Drawing from over 10,000 artifacts curated from global museums, Sironi has meticulously categorised these treasures into vivid colour clusters reflective of their cultural heritage. Together with the LAUFEN innovations team, it has been possible to offer a refined palette of harmonious tones, allowing designers to ground spaces in a rich historical context while providing sustainable, timeless design solutions that transcend fleeting trends.

The booth design draws from the ancient ceramics of two specific regions; the blue-green hues of ancient Egyptian ceramics are realised in Egyptian Cerulean while Babylonian Sand delves into the warm tones found in the Tigris and Euphrates Basin presented through the visual medium of The New Classic and Sonar Collection.

Renowned for his research-based and process-oriented approach, Roberto Sironi delves into the realm of ancient ceramics with meticulous fervour, exploring 8 civilisations in a time span from around 3000 B.C. to 1500 A.D. From the azure hues of Egypt to the vibrant blues of Mesopotamia, the celadon greens of the Chinese Empire, and the earthy reds reminiscent of the Roman Empire, Sironi's historical journey reveals an unparalleled spectrum of colours that were created chemically or from natural materials. Colour Archaeology was first presented during Milan Design Week at LAUFEN space Milano and is currently exhibiting at LAUFEN space Berlin.

HIX

27-28 November 2024

Stand 6

Business Design Centre, N1, London, UK