Design & Innovation

Peter Wirz / Vetica

Design of the human touch: This is the creed of Vetica, the design agency based in Lucerne, Taipeh, Hamburg and Hong Kong.

The members of this interdisciplinary, international team surrounding Swiss designer Peter Wirz co-create processes of brands and industrial products in their form and function and regard themselves as idea smiths – not only in matters of design, which is seen as an interdisciplinary and holistic process in a much wider context.

Peter Wirz studied mechanical engineering and industrial design and was born in 1960 in Brienz, Switzerland. Before turning to industrial design he was a successful top-class athlete, twice taking part in the Olympic Games and becoming European champion at middle-distance running in 1984.

Since 1997 he has been working with customers from Switzerland, Europe and overseas at Vetica. The company’s field of work ranges from medical technology through consumer products, sport and lifestyle, strategic design consultancy, computer user interfaces to interior design. Today the Vetica Group has arround 40 international experts in Consulting, Branding, Industrial Design and Interaction Design and covers a wide range of Design Services. Clients include LUFTHANSA,
ABB, ROCHE, VICTORINOX, STARBUCKS, BENQ, 3M, LAUFEN and many more. Peter Wirz and his team have won many international Design and Innovation awards and gained highest international recognition.


Since 1999 Vetica has developed several product lines for LAUFEN, for example the international acclaimed bestseller, LAUFEN pro, and most recently the Cleanet Riva and Navia shower toilets.

In 2024, LAUFEN is launching MEDA, a complete bathroom collection also designed by Peter Wirz. With its timeless design and versatility, MEDA is a bathroom collection that feels familiar from the very first moment and fits into any environment, from a rented apartment to a hotel suite.


Dezember 2023


>> Interview with Peter Wirz and Alain Reymond, Head of Design Management at LAUFEN