Experience tomorrow
Conceived as a refined architectural environment, the stand translates our new visual identity into space while presenting an expanded portfolio of high-end bathroom solutions.
The clean lines, harmonious geometries, deep tones and carefully selected materials create a setting with a restrained yet distinctive language, designed to highlight the quality of the collections and the experience of the contemporary bathroom as a complete architectural space.
Unfolding through a sequence of immersive layers, the stand is arranged around a central agora that acts as the focal point. Visitors are invited to be led by their intuition as they explore the spaces on a discovery of LAUFEN’s most sophisticated collections.
The world premiere of Vitreon Steel
At Salone del Mobile, LAUFEN introduces the world premiere of Vitreon Steel, a new material that extends the brand’s premium bathroom range with a significantly expanded portfolio of new washbasin models. Smooth as glass and strong as steel, Vitreon adds a new dimension to the LAUFEN material universe.
Defined by refined geometries, sophisticated finishes and subtle colour nuances, Vitreon offers a new tactile experience and a timeless aesthetic that integrates seamlessly with LAUFEN’s existing collections.
A new chapter for Kartell by LAUFEN
Thirteen years after the launch of Kartell • LAUFEN, the two companies introduce a new evolution of the project under the creative direction of Ferruccio Laviani. At the centre of this development is VITREON steel, which expands the expressive language of the collection.
The project unfolds along two complementary directions. Laviani introduces beauTwash, a new bathroom cabinet inspired by the shape of the letter T and revisits a Kartell design classic: the Componibile by Anna Castelli Ferrieri, reinterpreted as a column washbasin with integrated storage.
A dedicated area at the stand introduces PAR, the new bathroom concept developed in collaboration with Konstantin Grcic. The collection supports daily routines and it works intuitively, without the need for explanation.
PAR marks the second collaboration between LAUFEN and Konstantin Grcic and a new chapter in the exploration of Saphirkeramik. The ceramics of PAR are produced in the world’s first electric tunnel kiln for sanitary ceramics in Gmunden.
Additionally, Grcic has curated the exhibition at LAUFEN space Milano during Fuorisalone, titled When Time Becomes Material.
Fired in the E-Kiln in Gmunden, the VOLTA collection presents water in the bathroom in a completely new way. The poetry of water’s movement in nature in addition to a desire to reduce consumption of this precious resource were Yves Behar’s inspiration for the radically new basin interior.
Brochures
Delve deeper: download the LAUFEN brochures for Salone del Mobile 2026.