LAUFEN at KBC 2025: Swiss precision meets sensory luxury

From advanced shower toilets to sculptural ceramics and immersive wellness concepts, our latest collections respond to the evolving expectations of users across Asia and beyond, while staying true to our Swiss heritage and commitment to sustainable innovation.

Visitors at KBC 2025 will experience the complete CLEANET range, now clearly structured in two complementary approaches:

• Swiss Wash is our most refined interpretation of hygiene. Developed in Switzerland, CLEANET AQIVA and AURIA integrate multi-sensory functions like Silent Flush 2.0, UV nozzle cleaning, and sculptural aesthetics in premium finishes – designed for seamless integration in contemporary interiors.

• Smart Wash offers practical elegance and intuitive performance. Models like CLEANET ALVIA, PRO, PRO X, and MEDA combine app-based personalisation, electrolysed water cleaning and air purification in a timeless, accessible design.

Together, these lines reflect our belief that comfort and cleanliness should never compromise on design. 
 

The new ARUN furniture collection introduces serene materiality into the bathroom. Featuring genuine wood veneers, ceramic countertops, and a palette of natural tones, ARUN is designed to bring warmth and clarity to modern interiors.

Complementing ARUN, our glazed steel washbasins – crafted with exceptional precision in Germany – bring visual lightness and expressive geometries to the space. The contrast between organic surfaces and sharp forms elevates the architectural dialogue of the bathroom.

First introduced in Europe and now presented in China, VOLTA by Yves Behar is a symbol of our commitment to rethinking the role of water. Made from ultra-thin Saphirkeramik, this sculptural basin guides water in a circular vortex – a visual and tactile experience rooted in sustainability. 

VOLTA is also a tribute to the world’s first electric kiln for sanitary ceramics, powered by renewable energy at our Gmunden factory in Austria. It captures our journey toward CO₂-free production and a more responsible future for ceramic manufacturing. 

• MySpa, our digital shower system, orchestrates water, light and sound into daily rituals of renewal. Designed for individual customisation, it transforms the act of showering into an immersive, emotional experience.
   
• VAL Luminex, developed with Konstantin Grcic, takes our VAL series to a new sensory dimension. Its translucent freestanding form is illuminated from within, surrounding the user in atmospheric light and warmth.

Our presence at KBC 2025 also celebrates two of our most iconic collections: 

• THE NEW CLASSIC, by Marcel Wanders, blends romantic proportions with contemporary precision – expressed through the unique properties of Saphirkeramik.
   
• ILBAGNOALESSI, designed by Stefano Giovannoni, is playful and sculptural. Its organic forms and holistic vision offer a fresh take on bathroom design for a new generation. 

Both collections continue to shape the dialogue between culture, craft and innovation. 

Our faucet collections translate geometry and performance into everyday interactions. From chrome to brushed gold, rose gold and titanium black, the finishes and forms align with our ceramic and furniture lines. 

Internally, ECO and ECO+ technologies reduce water consumption while ensuring long-lasting reliability – a clear expression of design with purpose.

At KBC 2025, we reaffirm our commitment to offering premium bathroom solutions that combine Swiss precision, emotional design and sustainable innovation. From intelligent hygiene to immersive rituals, we are shaping the bathroom as a space for beauty, balance and personal connection.