The bathroom of 2025: More personal than ever

How is the most intimate room in our homes evolving? In a world of constant hustle, the bathroom is becoming more than just a functional space—it’s a personal retreat, a place of calm where we can slow down, recharge, and reconnect with ourselves.

At the upcoming ISH, the world’s leading bathroom trade fair in Frankfurt am Main, LAUFEN will present not only designs that inspire relaxation but also solutions tailored for projects. With design-led aesthetics and high performance built in, our new collections, such as Pro X, demonstrate how our expertise extends beyond private bathrooms to meet the needs of architects and developers shaping contemporary spaces.

By putting the multi-sensory experience of people at the centre of design, it becomes possible to create a new ambiance of calm. Clean lines foster relaxation, while nature-inspired surfaces, warm wood tones, and functional textiles enhance the experience. A minimalistic design language encourages lingering, and new colour palettes—black, anthracite, and earthy tones—pair beautifully with brushed stainless steel and glass for a refined yet inviting atmosphere.

For those seeking a more daring aesthetic, the Kartell • LAUFEN collection takes a bold approach. Blending iconic Italian design with Swiss precision, it features vibrant colours and transparent materials. Lightweight, translucent elements complement geometric ceramics, turning the bathroom into an expressive living space - proving that modern bathroom architecture can adapt to diverse lifestyles. Moving beyond aesthetics, the Silent Flush vortex flushing technology allow for peace and calm with the reduction of noise levels, contributing to greater acoustic comfort.

The sense of touch is enhanced through tactile surfaces as the bathroom evolves into a living space. The new ARUN bathroom furniture collection features real wood veneers in light oak or elegant walnut, paired with ceramic stone-look countertops that embrace an aesthetic of imperfection.

Sustainability is no longer a trend or an option - it is a necessity, and LAUFEN is committed to contribute. Setting new standards with the world's first electric tunnel kiln for sanitary ware: the company is now firing ceramic washbasins without CO2 emissions at its Austrian plant in Gmunden. For builders and renovators, this means that they can design their bathroom not only aesthetically and functionally, but also with consideration to its environmental impact.

Digitalisation is unlocking new ways to enhance personal wellbeing. Showers are transforming into multi sensory experiences, integrating light, sound, and water scenarios with customisable experiences via intuitive touch displays, allowing users to tailor their routines from energising mornings to soothing evenings.

The trend towards intelligent personalisation extends to fixtures like the CLEANET ALVIA shower toilet, which can be configured via an app. Users can save profiles for water temperature, spray intensity, and seat warmth - seamlessly integrating technology with human-centred design.

Under the theme “The Meeting Point of Waters” we invite you to experience the convergence of groundbreaking innovations and cutting-edge technologies as we unveil exciting new projects, shaped by a deep reverence for resources and design. The message is clear: the bathroom of tomorrow is more than the sum of its functions. It’s a highly personalised living space that seamlessly integrates technology, sustainability, and individual well-being.

ISH 2025
Frankfurt am Main
17 to 21 March 2025