Experience Tomorrow at Downtown Design Dubai 2026
LAUFEN at Downtown Design Dubai 2026 explores the future of bathroom architecture through material innovation, responsible manufacturing and enduring design collaborations.
At Downtown Design Dubai 2026, LAUFEN presents a curated selection of collections that reflect the brand's ongoing exploration of material innovation, technological excell-ence and enduring design values. Located at Stand A20, the exhibition brings together iconic collaborations, pioneering manufacturing technologies and new product develop-ments that demonstrate how the contemporary bathroom continues to evolve as an ar-chitectural and emotional living space.
The presentation unfolds through a sequence of immersive environments where colour, materiality and proportion form a coherent narrative. At its centre stands the integration of VITREON steel, LAUFEN's innovative glazed steel material, which expands the brand's material vocabulary and opens new possibilities for expression through colour, precision and surface refinement. VITREON steel combines the strength and malleability of steel with the resistance and tactile qualities of glass, offering new creative freedom for architects and interior designers.
A key moment within the exhibition is the latest chapter of the collaboration between LAUFEN and Kartell. Thirteen years after the launch of the original collection, the part-nership continues to evolve through renewed material research and a broader vision of bathroom living. Introduced under the creative direction of Ferruccio Laviani, the new generation of Kartell LAUFEN explores the relationship between colour, furniture and architecture through the possibilities unlocked by VITREON steel.
Among the highlights is beauTwash, a new furniture concept conceived as a genuine domestic object rather than a purely functional bathroom element. Characterised by for-mal clarity, architectural proportions and a strong chromatic identity, beauTwash reflects a contemporary vision in which the bathroom increasingly aligns with the language of living spaces. The collection demonstrates how material innovation and design culture can transform everyday rituals into meaningful experiences.
Also presented is a reinterpretation of one of Kartell's most celebrated icons. Ferruccio Laviani revisits Anna Castelli Ferrieri's legendary Componibili, transforming the historic storage object into a column washbasin with integrated storage functionality. Preserving the recognisable essence of the original design while expanding its architectural poten-tial, the project embodies the dialogue between heritage and innovation that characteris-es the Kartell LAUFEN collaboration.
Sustainability remains a fundamental pillar of LAUFEN's vision. The exhibition features the VOLTA collection, manufactured using LAUFEN's and world's first electric tunnel kiln. As one of the first ceramic bathroom collections produced through this groundbreak-ing process, VOLTA represents the company's commitment to reducing environmental impact without compromising design quality, technical performance or manufacturing excellence
Alongside its newest developments, LAUFEN also celebrates one of the most enduring collaborations in bathroom design history through ILBAGNOALESSI. Created together with Stefano Giovannoni, the collection continues to stand as an icon of contemporary design culture. More than two decades after its introduction, ILBAGNOALESSI retains its ability to combine emotional expression, architectural presence and timeless relevance, demonstrating the lasting value of visionary design.
Through this carefully composed exhibition, LAUFEN reaffirms its commitment to shap-ing the future of the bathroom through material innovation, responsible manufacturing and collaborations that transcend product design to engage with broader cultural and architectural discourse. At Downtown Design Dubai 2026, the bathroom is presented not as a collection of individual objects, but as an integrated environment where technology, craftsmanship and design converge to enhance everyday life.
