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Pietro Ferruccio Laviani is a product and interior designer with a long-standing relationship with Kartell. Inspired by his instincts, his intuition and his gut, rather than reasoned logic, the award-winning designer conceived the new chapter in the Kartell by LAUFEN collection in 2026.
Born in Cremona in 1960, Pietro Ferruccio Laviani attended the Architecture Faculty at Politecnico di Milano where he graduated in 1986, having completed courses taught by Achille Castiglioni and Marco Zanuso. In 1991, Laviani opened his namesake studio in Milan dedicated to product design, interior design, art direction and graphics. He has held the position of Art Director for Kartell from the same year, a role he has occupied for various other brands including Flos, De Padova, Foscarini, Moroso, Society (Limonta) and Emmemobili.
Laviani designs retail spaces and installations in addition to offices and residential accommodation for both private clients and the world’s leading design brands, namely Cassina, Dolce & Gabbana, Dada - Molteni & C., Barovier & Toso, Piper - Heidsieck, Missoni, Citroen, Hansgrohe, Martini e Rossi, Swarovski, Veuve Cliquot, Moët Hennessy, Cotto D’Este, La Rinascente, Piombo, Ermenegildo Zegna, Paula Cademartori, Renault, Lea Ceramiche, Zuhair Murad, Haworth, Emilio Pucci, Zara, Habitat, Pasticceria Cova and Samsung.
A number of Laviani’s collections have been celebrated in solo exhibitions, specifically his lamp designs for Kartell in a showcase titled “LAviani pLAstic Lamps” held in Milan in 2018 and his Emmemobili furniture in the retrospective “Peep O Rama. The Furniture Show” displayed at Metropol Dolce & Gabbana in 2018.
Moreover, Laviani’s creations have been included in the collective exhibitions and permanent collections of global design museums. The Good Vibrations cabinet designed for Fratelli Boffi was part of Thrill of Deception, exhibited at the Kunsthalle in Munich in 2018 in addition to Le mobilier d’architectes 1960-2020, shown at the Cité de l’Architecture et du Patrimoine in Paris in 2019.
In 2020, Good Vibrations was acquired by the Musée des Arts Décoratifs in Paris for its permanent collection. Several years later, in 2023, the Gothik-A cupboard, designed for Fratelli Boffi in 2017, was one of the creations selected by the same museum to interact with the haute couture clothing designed by Dutch creative Iris Van Herpen for her monographic exhibition.
In 2015, Laviani developed the new concept for the Kartell Museum in Noviglio, Italy, which won the Guggenheim Prize for Business & Culture for the best business museum in 2000. In 2017, he designed Dolce & Gabbana’s Women’s Haute Couture events held at the Ansaldo Workshops at Teatro alla Scala in Milan and in Piazza Pretoria in Palermo.
In spring 2019, Laviani curated and designed The Art Side of Kartell, a major exhibition presented at Milan’s Palazzo Reale, and in November 2019 KartellLand - Celebrating 70 years of Italian Design History, an immersive retrospective shown at the Shenzhen International Art Design Center.
With a relationship spanning well over a decade, Andreas Dimitriadis’ collaboration with LAUFEN has led to the creation of a number of collections. From the complete bathroom collections LIVING, PALACE and FLORAKIDS to multiple faucet collections and the MySpa shower system, Dimitriadis’ emotional and functional design principle expands across a range of product categories.
Key to Kartell semantics, colour is reinterpreted in the new Kartell by LAUFEN courtesy of VITREON Steel. This new enamelled steel material broadens the expressive potential of the design language of the bathroom in addition to redefining the way the space is experienced, thanks to its dialogue with colour and domestic architecture.
The new Kartell by LAUFEN is intended to engage in dialogue with domestic architecture, rather than provide purely functional support. BeauTWash is a true piece of furniture – not just a container limited to self-care routines – endowed with presence, formal rigour and a distinctive character.
Revisiting one of Kartell’s most recognisable design symbols, Laviani transforms the Componibili by Anna Castelli Ferrieri into a column washbasin integrating storage functionality. This evolution preserves the essence of the original object while expanding its language and potential uses.
With its name encapsulating its founding idea, BeauTWash is the sophisticated, structural sign of the entire system. The “T” is an essential graphic gesture translated into architecture, proportion and balance. More than a mere formal detail, it is an identity-defining element that shapes the object in its entirety.
